Google ad sales steady after coronavirus drop; Alphabet leads tech share rally

google-ad-sales-steady-after-coronavirus-drop;-alphabet-leads-tech-share-rally

A drop in steadied in April and some consumers returned to using the for shopping in addition to finding , parent Alphabet Inc said on Tuesday, sparking an 8% rally in shares.

The share rally to $1,329.81 after hours brought the stock almost back to where it started the year.

Some financial and advertising analysts had estimated ad sales declines of up to 20% in the coming quarters, with hotels, airlines, film studios and other big spenders cutting ad buys because of the coronavirus pandemic.

But Alphabet said search ads, its most lucrative , saw revenue decline by a mid-teens percentage in late March compared with a year earlier and that the slowdown did not worsen this month.

The company also is working to lure from advertisers that normally sponsor sporting events cancelled by the coronavirus.

“While, obviously, there’s an impact on the and we’re not immune to that, the engagement from advertisers across our products and with our teams has been very robust,” Alphabet Chief Executive Sundar Pichai told analysts on Tuesday.

Alphabet Chief Financial Officer Ruth Porat still warned that she anticipated “the second quarter will be a difficult one” because the early April trends may not hold.

But Nicole Perrin, an analyst at ad consultancy eMarketer, said the first-quarter results matched “relatively optimistic scenarios” and left her “cautiously optimistic” about the current quarter.

Alphabet’s overall revenue in the first quarter was $41.2 billion, up 13% compared with the same period last year. The average estimate among financial analysts tracked by Refinitiv was $40.29 billion, up 10.87%, expecting the slowest growth since 11.1% in the second quarter of 2015.

Alphabet was the first major U.S. internet services company to report first-quarter results, offering a preview of what other companies might report in coming days. Shares of Google’s top rival in ad sales Facebook Inc, which had been down 8.6% this year entering Tuesday, rose 3% after hours.

Microsoft Corp rose 1.2% in extended trading after rising 10.7% this year, and Apple Inc rose 0.6% after entering Tuesday down 3.3%. Shares of Amazon.com Inc, up 28.6% this year as shoppers turn to it amid lockdowns, were up 1.25% after Alphabet’s results.

VIRUS CHALLENGES

A booming economy and rising internet usage have driven Google to record revenues in the last few years. But the virus has split those two trends, with consumer spending now plunging and reliance on internet services surging.

While Google tools including Duo video chatting and YouTube have become essential to many users this year, the company largely does not charge for them and instead generates revenue selling ad tools as well as links, banners and commercials on its services and those of par


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