Nepal has been experiencing difficult times since the outbreak of the pandemic began in early 2020. Hope and support were supplied by people like friends, family and frontline workers who helped me get through some of the most difficult times in my life. A Dashain campaign called “Dhanyabaad” has been announced by Coca-Cola Nepal with the goal of inspiring and encouraging people to express gratitude with a bottle of Coca-Cola to individuals who have been there for them during difficult times.
Coca-Cola has introduced eight new labels that express gratitude (Dhanyabaad) to each and every person for whom we might be thankful, including Aama, Buwa, Dai, Bhai, Didi, Baini, Saathi, and Sewa Karmi, among others. Coke’s standard labels have been changed with Dhanyabaad labels for the duration of the Dashain festival season, as a tribute to individuals who have made a positive impact on our lives.
Coke has introduced creative concepts under the global “Share a Coke” Campaign, which has been localised as “Mann Kholau Coke Sanga,” for the past five years. These themes have focused on bringing people together and strengthening connections. It has gone one step further this year, becoming more sincere and intimate in its message.
An official press conference was held to officially introduce the new campaign, during which popular actress Swastima Khadka was revealed as the new Coca-Cola brand ambassador. Swastima Khadka will also appear in the new Coca-Cola Dashain television commercials. In addition to the new TVCs, a heartwarming song by singer Sushant KC named “Dhanyabaad” is featured.
Mr. Adarsh Avasthi, Country Director of Coca-Cola in Nepal, shared his thoughts on the campaign in the following way: “Consumers can express their heartfelt gratitude to family members and friends who encouraged and motivated them throughout the pandemic, and Coca-Cola salutes the frontline workers who “kept us afloat and gave us hope during the past year and who were out to ensure that our lives were not disrupted” during this Dashain celebration.
At the ceremony, Coca-Cola provided assistance to eight frontline heroes from a variety of sectors as a humble tribute to honour their selfless service to society as they safeguard and battle against Covid-19.
Bottlers Nepal Limited’s Managing Director, Mr. Pradip Pandey, offered the following information: “The country’s gratitude for our frontline heroes, their families, and friends is being shown through our new Coke bottles during this festive season, and we are grateful for that opportunity. We believe that the phrases on the labels will motivate our consumers to share it with those who they are grateful for, and that this Dashain will become even more memorable as a result.”
Additionally, Coca-Cola has launched a new concept of delivering personalised messages through the Coca-Cola ‘Talking Bottle,’ which is a talking bottle that communicates with the user. Consumers can send customised messages by logging onto www.coca-cola.com.np or scanning the QR code on Coke bottles, which can be found on the back of the bottle. From there, users may enter the name of the receiver, select a festive greeting along with a message of gratitude, and then simply send the message to the recipient’s email address, according to the company.
Coca-Cola extends its heartfelt appreciation to the frontline heroes in Nepal for their dedication, compassion, and selfless sacrifice in the fight against the COVID-19 pandemic and for protecting the community as a whole. Coca-Cola is distributing customised Coca-Cola bottles and glasses to over 9000 frontline workers from a variety of areas, including the healthcare sector, non-governmental organisations (NGOs), garbage workers, and journalists, to express gratitude for this Dashain.