Alibaba-owned Daraz breaks 11.11 records despite COVID-19



’s leading online , Daraz, has broken all previous 11.11 records despite COVID-19.

Daraz 11.11, the biggest online sale day in the country, is a 24-hour online shopping campaign organised annually across all Alibaba markets on the 11th of November.

Within the first hour of the campaign launch, Daraz registered worth Rs 25.2 million, a 60 per cent increase from last year’s first hour. In addition, Daraz reported 520, users during the entire one-day campaign. The campaign also reported significantly higher numbers in online pre-payment via wallet and bank card taking up 45 per cent of the total sales. Overall, 7000-plus sellers participated in 11.11, selling to 27 different cities across the country, exceeding sales numbers significantly compared to last year’s 11.11.

Amongst the notable highlights of the campaign were the Poco C1 and M2 selling out within the first hour of campaign launch.

As the markets remain down due to the pandemic, 11.11 proved to be a boon for many businesses, especially small and medium sized enterprises (SMEs). In fact, 23 per cent of total orders durin

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