While half of the population of the United States is a loyal listener, many Nepalis are unfamiliar with the phrase “podcast.”
Podcasts have been popular in the United States, and they have the potential to becoming so in Nepal, because they may be listened to at any time. You may listen to your favorite podcasts on your commute, while working out, or while doing domestic tasks.
So, if you plan to establish your own business as a Nepali, you will have an advantage because this market has a lot of potential and is still unexplored. You may get the worm by getting up early. The best thing about starting your own podcast is that it costs very little money. All you’ll need at first is a microphone and a nice laptop.
1. Plan ahead
Consider the theme. There will be a theme for the podcast. It might be centered on political debates, or you could give life hacks. Also, consider if you want it to be completely scripted or completely spontaneous. When you choose a theme, you can listen to similar podcasts to gain a more in-depth understanding and better assistance for running your own show. You’ll understand what you need to do to stand out and engage your audience.
2. Be consistent
Once you’ve started, you’ll need to be very active to keep the users involved, or you’ll lose their attention. When Instagram only had 100 users, the app’s founders were more concerned with keeping those 100 users than with attracting new ones. As a result, if you do not update on a regular basis, you will lose users. Setting a deadline and making sure you meet it and release a new podcast when it’s due is the best way to go about it.
3. Keep a track of your audience
On top of that, you can monitor your audience’s response on your social media accounts and construct your podcast around it. You should review analytics data if you want to expand your user base and keep existing listeners engaged. In this case, you can use a hosting platform like Blubrry (https://www.blubrry.com/) to evaluate listener demographics.
4. Do not lose your focus
When your target audience is specialized, you must recognize that you cannot lose sight of them because they have been addicted to your podcast as a result of your targeted content. If your podcast is about how students may make money through side hustles, for example, you should not switch to another successful podcast with a large audience and instead start publishing podcasts about the current fashion trends.
5. Keep a relevant name
If your podcast is about startup success stories, you can call it after the type of content you provide. Because it allows users to find your podcast without having to read the details and then decide whether or not to listen. If your podcast’s title does not provide listeners a clear indication of the topics you cover, they may merely scroll through the list and never opt to click on your podcast. The ideal marketing technique is to keep a very distinct name.
6. Give your audience the best listening experience
Because podcasts are all about listening, it’s critical that the audio quality is excellent. You’ll need a microphone, microphone stand, USB box, compressor, and headphones to make a podcast. You must ensure that they are of the highest possible quality. Tim Ferris demonstrates how he sets up his podcast in this video (https://www.youtube.com/watch?v=xRxVEcbh-Dk).
If you are just beginning, you can use your smartphone for recording voice. Don’t worry! these days smartphones come up with kickass microphones and can do the job very well.
7. Unravel the astonishing details of the story
If you want to make an impact, you need to unearth the most obscure details of the tale you’re presenting your audience. Guy Raz, a well-known podcaster, advises his guests that if they dive into their past and share previously unknown stories, people would be able to relate to them better and want to speak with them.
8. Get feedback before you launch
Inquire of your parents, as well as sincere friends or mentors. If you’re still in college, request that your teachers listen to you and provide you with valuable feedback. This will assist you in making final modifications, and you can honestly treat them as your listeners, using their comments to make changes as needed. Of course, you are the one who makes the decisions here, so you may choose which advice to disregard and which to follow.
Always keep in mind that overnight success is a fiction, and you’ll need a lot of patience to build and improve the podcast you’ve always wanted to do. Make a name for yourself in the podcasting world.