Samsung Electronics accounted for 18 percent of total global smartphone shipments in the second quarter, according to global market research firm Counterpoint, maintaining its No. 1 position in the world. Samsung Electronics, on the other hand, saw a little reduction in shipments (18%) in the second quarter compared to the previous quarter (21.7 percent ). In the second quarter, Samsung Electronics shipped 57.9 million devices.
In China, Southeast Asia, and Europe, Xiaomi placed first and second, respectively. With its premium strategy and low-priced line sales, Xiaomi has increased worldwide shipments in the Indian market, which has been impacted by the COVID-19 epidemic.
Its share of mid-priced markets, such as Southeast Asia and Europe, increased in particular.
Apple’s shipments fell 12% from the previous quarter, putting it in third place, one spot behind the prior quarter.
The worldwide smartphone market shrank 7% in the second quarter due to a global semiconductor scarcity and the spread of COVID-19, according to Counterpoint, while sales rose 35% year over year to $113 billion (about 129.5658 trillion won).
“There were demands for waiting due to the delay in the arrival of the iPhone 12 series, and the sales revenue climbed with the strong sales of iPhone ProMax in Europe and the United States,” Counterpoint commented about this pattern. “In addition, due to Huawei’s absence and increased demand for 5G, Xiaomi, Oppo, and Vivo raised their shipments and sales.”