Dashain and Tihar, two of the most important Hindu festivals, are just around the horizon, and the state-owned Dairy Development Corporation (DDC) has raised the price of ghee by Rs 100 per litre to coincide with the festivities. As a result of the price increase, buyers would now be required to spend Rs 1,000 per litre to acquire DDC’s ghee.
Ghee is one of the most important components in the kitchen, and its demand increases significantly during festivals. To demonstrate its concern for its consumers, the state-owned firm has been selling ghee from its fair pricing shops at a discount of Rs 50 per litre in order to demonstrate its concern for them. On the contrary, the market leader in dairy producers has made an unjust step that will undoubtedly have an adverse effect on customers.
DDC claims to create and sell an average of 300,000 litres of ghee per year, according to the company’s website. Given that the state-owned corporation will receive 50 percent of its revenues during the festivities, the company will pocket Rs 15 million from the public.
According to Madhav Timilsina, president of the Consumer Rights Investigation Forum, the DDC’s action has contributed to the development of consumer distrust toward government-owned entities in general. According to Timilsina, “the firm should revoke the price raise in order to provide some relief to low-income consumers who have been expecting discounts on the products to be utilised during the festivals.”